Kellogg's recent recall hurts consumers more than their bottom line

Dive Summary:

Kellogg's recently issued a $30 million recall of two of their popular cereals: Frosted Mini-Wheats Bite Size Original and Mini-Wheats Unfrosted Bite Size, pulling an estimated 282,000 boxes from shelves.
Experts say the recall will hurt customer confidence in Kellogg's, especially since both cereals are marketed towards children.
A spokesperson from the company reiterated these concerns, but maintained there would be no visible financial effect on their yearly earnings report.

From the article:

"The cereal giant issued a voluntary recall of its Frosted Mini-Wheats Bite Size Original and Mini-Wheats Unfrosted Bite Size and was prompted by "the possible presence of fragments of flexible metal mesh from a faulty manufacturing part". It pulled an estimated 282,000 packages off the shelves."This recall will obviously hurt consumer trust in the short-term. Since the two recalled cereals are aimed at kids, it will largely affect mothers' purchasing behavior, some of whom may stop buying the product for a couple of months or longer," Matthew Hudak, research analyst at Euromonitor Internati..."