Delivery service Gopuff is partnering with athlete Tom Brady on a line of coconut water.
The beverage, Good Nut, will be available exclusively on the platform, which has seen 115% growth in coconut water sales year over year. Good Nut is meant to be an alternative to traditional sports drinks, without what Good Nut calls “over-processed” ingredients.
Good Nut will be available in three different varieties: original, chocolate and sparkling, and contains no added sugar. It will be available in 11.8-ounce cans and is priced at $3.29.
The global coconut water market is growing. It was projected at $5.1 billion in 2025, according to Grandview Market Research, and is expected to grow at an 18.2% compound annual growth rate from 2026 to 2033.
Coconut water is considered a sports drink alternative because of its naturally hydrating attributes. The beverages could additionally appeal to consumers who are seeking out better-for-you alternatives with less added ingredients.
“We quickly realized there was an opportunity to shake up the category with a product that tastes incredible, uses great ingredients, and has a bold brand that gets people talking,” Tyler Stewart, head of marketing at Gopuff, said in a statement. “Blending premium products with brands that are playful, unexpected, and don’t take themselves too seriously has become a huge part of how we build together with Tom.”
Good Nut will compete with other athlete-backed hydration beverages, including Prime by Logan Paul and Plezi Hydration by Steph Curry.
