Dive Summary:
- The Kellogg Company will pay out $4 million after a California judge signed off on a revised penalty in a class action lawsuit over Frosted Mini-Wheats claims.
- The lawsuit targeted marketing claims from 2008 that Kellogg's cereal could improve attentiveness for children by almost 20%.
- A previous $10.5 million settlement from 2011 was rejected after it was determined that some of the money, which had been tagged for charity donations, would benefit Kellogg in some way.
Dive Insight:
You can find an overview of the Mini-Wheats settlement online at cerealsettlement.com, where it states, "Under the settlement, Kellogg also agreed to make certain changes to the Frosted Mini-Wheats marketing and labeling." Kellogg had previously agreed to this new $4 million settlement, but now that the judge has signed off, it looks like everyone can begin wrapping things up and distributing the cash.