- Jared Koerten, Euromonitor International’s senior food analyst, said more snack manufacturers are looking for ways to interest consumers in products outside of the grocery store channel, according to Baking Business.
Some of these methods include click-and-collect shopping models, home delivery, drive-thru and vending.
- Koerten noted that online retail sales for savory snacks is increasing, and growth could reach as high as 30% in 2017.
Recent Euromonitor data suggests that the time consumers spend buying general consumer goods has decreased 16% over the past 10 years, while the time spent grocery shopping has remained flat.
Still, snack foods themselves are on the rise. A recent study from The NPD Group revealed that nearly a quarter of all snack food eating (24%) occurs during main meals, up from 21% five years ago. Millennials and younger consumers are snacking more than ever.
Euromonitor research shows that c-stores, gas stations and local specialty stores have seen the largest increase in snack sales globally, as fewer people are going into grocery stores. As a result, retailers who are utilizing options such as click-and-collect shopping models, home delivery and drive-thru are seeing greater success than those that don't. One in five shoppers reported grocery shopping online in 2016, up from 16% in 2015, according to the Food Marketing Institute — a change in behavior to which both grocers and manufacturers need to adapt.
Amazon recently launched Amazon Wickedly Prime, its own snack company offering a private label for cookies, tortilla chips, popcorn and salty snacks. When used with Amazon Dash, a push-button ordering service that orders shipments of consumers’ favorite products when they run out of them, it makes purchasing extremely easy. Snack companies should seek out e-commerce opportunities like this to cater to consumers' snacking habits, or risk getting passed over for brands that are more easily available.