Dive Summary:

• Heinz is doubling its Pouches baby food offerings with 10 new flavors.
• The new flavors include savoury and fruit pouches for babies aged 4+ months and savoury pouches for babies aged 7+ months.
• The first 10 pouches flavors launched in January and took 3.9% of the pouch market share in their first 12 weeks on shelves.

From the article:

... "The launch of the first 10 Heinz Pouches at the start of the year has been a great success, achieving a 3.9% unit share in the first 12 weeks. By increasing the range, Heinz is giving mums more choice and helping to drive the category forward." ...