Dive Brief:

• The Dream brand of nut-based, non-dairy milks is changing its packaging to all-new, easy-open cartons with new branding messages.
• Dream, owned by Hain Celestial, hired the Biondo Group to redesign of its Tetra Pak cartons after Dream won Non-GMO Project verification for all its brands.
• The new cartons give prominent display to the Non-GMO Project label and use of the word "organic."

Dive Insight:

Redesigning the packaging of a complete line of non-dairy milks to emphasize the phrase "Non-GMO," shows how important this label has become to consumers. Plus, if you've ever opened a carton of one of Dream's nut milks, you know that the old flip top often required surgical precision to remove the foil sticker. The new twist-off top is a vast improvement over that, and no doubt consumers will respond positively to it as well.