Dive Summary:
- Goya Foods is converting its 12-oz and 24.5-oz marinade products from glass to lightweight polyethylene terephthalate (PET) bottles.
- The new PET bottles are designed by Amcor Rigid plastics and feature a new shrink wrap label and more modern shape.
- The PET bottles offer reduced breakage and are able to hold more product, and their light weight in comparison to the glass bottles greatly reduces freight costs.
From the article:
... "In the end, lightweight PET not only delivered a major savings in terms of freight cost but also gave us the glass-like appearance and the shelf appeal to maintain our brand image," explains Joseph Perez, senior vice president of Goya Foods. ...