Dive Summary:

• The Grocery Manufacturers Association has found that as much as 90% of certain food groups, including cereals and beverages, have adopted the Facts up Front initiative.
• This initiative puts critical nutritional information in an easy to read label right on the front of foods, in an effort to better inform the consumer.
• Consumers are currently being surveyed as to the effectiveness of the labels, however initial research suggests that they are being noticed and appreciated. 

From the article:

“All of the research we’ve seen indicates that consumers don’t want to be told what to do. They want a factsbased scheme, not an interpretive one, because everyone has different priorities. Some people are watching
their sodium intakes, other people are looking at fiber, or calories, for example.”