Dive Summary:

• Del Monte has changed the look of its cans and "shield" for the first time in over a decade.
• The new packaging is a continuation of the brand's "Bursting with Life" marketing campaign, emphasizing its garden quality by showing imagery of fruits and vegetables on the vine and placed freshly in crates, adorned with peaks of sunshine and sourcing information.
• All fruit, vegetable and tomato packaging will carry the graphics, which will be revealed in television ads and in the print ads of 36 publications.

From the article:

Consumers walking through the center aisle of the grocery store will soon notice that Del Monte, the largest player in the category, has a new look. ...