Dive Summary:
- Craft beer companies are choosing to go with the larger 22oz and 750ml bottles these days as the industry heads into uncharted territory.
- Craft beer is becoming big business in the U.S., however this recent shift to larger bottles has many consumers worried, as the 12oz beer was a staple for decades.
- Brewers, however, seem dead set on the increase, saying the larger bottles are for prestige and class, allowing beer to be sold like wine.
From the article:
"... But they are getting a chilly reception from many drinkers. Internet message boards dedicated to craft beer are replete with complaints that large bottlesare too expensive and, thanks to their typically higher alcohol content, a challenge to finish in one sitting. Unlike wine, a beer is nearly impossible to recork. ..."
