Dive Summary:
- To mark the 50th anniversary of the 1963 Civil Rights Movement, Coca-Cola will release a limited-edition commemorative glass bottle.
- The bottles will initially be available only in Birmingham, Ala., and list seven cities at the center of the movement.
- Coca-Cola will also provide scholarship grants to historically black colleges and universities, as well as sponsorship for events including the “Marching On: The Children’s Movement at Fifty” exhibit at the Birmingham Civil Rights Institute.
From the article:
... “In recognition of these special Coca-Cola bottles and the civil rights movement, grants will be awarded for First Generation Scholarships at Miles College and other historically black colleges and universities” Nielsen said. ...
