Dive Brief:

• Clabber Girl Corporation announced it was doing away with two ingredients; phosphate and aluminum and debuting Clabber Girl PHOS-Free Baking Powder.
• The product was developed to meet the needs of manufacturers and commercial bakers concerned with consumers turning away from artificial preservatives, sweeteners, colors, and flavors. 
• The Terre Haute, IN-based compnay has been around for more than 100 years and says its newly formulated product reduces the required amount of powder by almost half. 

Dive Insight:

"At Clabber Girl, we focus on offering quality ingredients and industrial solutions that meet these needs and our PHOS-Free product is another example of our commitment to innovation," said Gary Morris, president and COO at Clabber Girl, in a news release.

Mix manufacturers of cakes, pancakes, muffins, and shelf-ready baked goods can all benefit by offering products with simpler ingredients. The company also provides non-GMO ingredients.

These simpler ingredients are what consumers are asking for, making Clabber Girls' move on track with the trend.