Dive Summary:
- Chobani has recently lost a U.K. court case claiming that their "Made in the USA" labeling was too small and allowed consumers to assume the yogurt was from Greece.
- The case was initiated by Fage, Chobani's major competitor, that is actually produced in Greece and wanted the distinction of being genuine.
- The court ruled in favor of Fage, forcing Chobani to increase the size of their "Made in the USA" label, as well as putting it on the front of the product.
From the article:
Chobani's Greek rival Fage, who brought the case and makes Total Greek yogurt, had succeeded in its bid to "restrain Chobani from passing off its American-made yogurt in England and Wales under the description Greek yogurt", the judge said.