Dive Summary:
- Ben & Jerry's will release a new Greek frozen yogurt flavor in honor of the series finale to NBC's "30 Rock."
- The flavor will be called "Liz Lemon" as a tribute to actress Tina Fey's character on the show.
- The product, which will include lemon and blueberry flavors, will arrive in stores in the coming weeks and raise awareness for the education organization Jumpstart, which Fey supports.
From the press release:
NEW YORK--(BUSINESS WIRE)--
The finale of NBC’s “30 Rock” will be more sweet than bitter as NBCUniversal Television Consumer Products Group and “30 Rock” join forces with iconic ice cream maker Ben & Jerry’s to unveil the ice cream maker’s newest flavor entitled “Liz Lemon.” The concoction, a refreshing lemon Greek frozen yogurt with a blueberry lavender swirl, promises to be as sweet and tart as Liz Lemon herself. Liz Lemon, the flavor, will officially arrive in Ben & Jerry’s scoop shops around the country over the next few weeks. Together the lemon-y, blueberry-y flavor will raise awareness of and assist Jumpstart, a national early education organization that Tina Fey has supported. ...