Dive Summary:
- Distinguished for many years by its iconic $0.99, 23.5-ounce cans, AriZona plans to provide consumers with an added option — an 11.5-ounce can.
- Despite the size difference, the 11.5-ounce Sleek cans from Ball Corporation have identical packaging to the 23.5-ounce originals and will come in five flavors — Arnold Palmer Lite Half & Half, Green Tea with Ginseng and Honey, Iced Tea with Raspberry, Iced Tea with Lemon and Fruit Punch.
From the article:
"... The 11.5 oz. Sleek can from Ball has the same profile as AriZona's 23.5 oz. cans and provides a size option to consumers. The company says these 207.5 diameter cans offer a unique way for the AriZona brand to continue standing out on the shelf and in consumers' hands. ..."
