Dive Summary:

• Absolut this week revealed a complete redesign for its entire range of flavored vodkas.
• The new designs forgo conventional packaging designs for flavored vodka by featuring artistic expressions of each flavor instead of an image of the fruit itself.
• The new bottles began shipping globally in June and follow last year's redesign of the company's four classic flavors: Peppar, Citron, Mandrin and Kurant.

(Image credit: Absolut)

From the article:

... “This is one of the most dramatic changes we’ve ever made, and our biggest and most transformative design project ever. Our goal was to give our customers distinctive designs that are unlike anything one has ever seen. Vibrant, captivating bottles that bring energy to any occasion and celebrate the fact that every flavor in the ABSOLUT VODKA range is something extraordinary,” says Anna Kamjou, Global Design Director at ABSOLUT. ...​