From the world's first sun dried tomato ketchup to exclusive spirits, this week's new launches cover the full spectrum of food products. As Kashi entices cultured foodies with the release of their Garlic Pesto Pita Crisps, Auntie Anne's remixes the pretzel and Caribou brings you coffee from abroad. Take a look:
1. GARLIC PESTO PITA CRISPS
Company: Kashi
After last week's release of two new Soft n' Chewey Bar flavors, Kashi makes its second consecutive appearance on this list. Following in the footsteps of its two other Pita Crisp flavors, Original 7 Grain Sea Salt and Zesty Salsa, Kashi launched its latest product, Garlic Pesto Pita Crisps, in a bid to attract health food enthusiasts.
2. AUNTIE ANNE'S HONEY WHOLE GRAIN PRETZELS
Company: AUNTIE ANNE'S, INC
With a $25,000 sweepstakes in play, Auntie Anne's is going the distance to promote its newest launch: Honey Whole Grain Pretzels. A little sweet, salty and packed with grain and fiber, Auntie Anne's latest product dishes out a fresh take on a familiar food.
3. CALIFORNIA SUN DRIED TOMATO KETCHUP
Company: Traina Foods
This week, Traina Foods, the century-old seller of dried fruit, released its latest product: the world's first bottle of sun dried tomato ketchup. From spicing up hot dogs and hamburgers to being the base for mouthwatering sauces, Traina's California Sun Dried Tomato Ketchup remixes the everyman's condiment for the gourmet crowd.
4. COLOMBIA COSECHA DE ORO & TRAVELER'S ROAST
Company: Caribou Coffee Company
The Caribou Coffee Company enters 2013 with the release of two new coffee beans: the Colombia Cosecha de Oro and the Traveler's Roast. The two new Rainforest Alliance Certified launches highlight the worldly, exotic delights of the coffee bean—the light Colombia Cosecha de Oro, or the Colombia "golden harvest", hints at sweetness with traces of caramel, vanilla and fruit while the medium-bodied Traveler's Roast soothes your senses with its viscous consistency.
5. FORD'S GIN, AYLESBURY DUCK VODKA, CANA BRAVA RUM & TEQUILA CABEZA
Company: The 86 Co.
The newly formed The 86 Co. is serenading its foundation with the launch of four high-quality spirits: Ford's Gin, Aylesbury Duck Vodka, Cana Brava Rum and Tequila Cabeza. The 86 Co. aims to dispense with the brand-obsessed antics of booze marketers and focus on what really matters to bartenders and booze-drinkers everywhere: what's inside the bottle. And the retro look ain't too bad, either.
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