Dive Summary:
- Technomic, an industry researcher, has released its top ten trends for adult beverages in the 2013 fiscal year.
- Wines are getting sweeter, says the company, and will continue to do so, whereas beer is becoming more accepted at fine dining restaurants around the country.
- Technology will also be playing a role in the industry next year, as wine and beer lists are moving onto tablets and drink marketing is getting more and more innovative.
From the article:
Beer gardens indoors and out. The communal experience of the beer garden goes beyond the major markets. The hottest trends in beer, food and socializing come to life in large open spaces-both indoors and outside-devoted to the casual enjoyment and exploration of beer and food as beer gardens show up in markets from New York to New Orleans and beyond.
Whiskey wows. From whiskey-flavored liquors to flavored whiskeys, and from single barrel bourbons to new takes on rye, whiskey's appeal grows. In bars and restaurants, the storied brown spirit attracts more young adults and women, while consumers experiment with both traditional and new expressions for at-home enjoyment.
