Beverages become essential to consumer wellness routines: report

The success of hydrating and functional drinks is pushing brands to align more with shoppers’ daily health rituals, according to Numerator.

Starry ties free soda to hot temps as extreme weather sways marketing

The campaign comes as market share for PepsiCo’s flagship soda continues to decline, with Sprite surpassing Pepsi to become the No. 3 soft drink in the U.S. by volume.

Chobani sued by Danone for allegedly copying cold brew packaging

The food giant called Chobani's actions "the latest in a long line of efforts" to unfairly compete with the Stōk coffee owner.

Mondelēz, Hershey team up on Reese’s Oreo cups and cookies

The sweet treats come as food makers look for ways to boost sales amid a slowdown in consumer spending.

Snickers maker Mars to invest $2B in US manufacturing through 2026

The food maker plans to expand production capabilities and boost innovation in the U.S., where 94% of its items sold are produced locally.

Bolthouse Farms owner buys kombucha manufacturer Health-Ade for $500M

Generous Brands is looking to create a powerhouse in the better-for-you beverage sector, which is dominated by brands such as Olipop and Poppi.