Beverages: Page 116
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CAVU invests $7M in kombucha brand Health-Ade
Kombucha is being positioned as a better-for-you competitor to soda.
By Carolyn Heneghan • March 29, 2016 -
UPDATE: Coca-Cola discloses additional funding; funded nutrition researcher steps down
Coca-Cola alone disclosed $118.6 million spent on scientific research and health and fitness programs since 2010, as of last September.
By Carolyn Heneghan • March 24, 2016 -
Trendline
Mergers and acquisitions
Declining sales and slowing consumption have more companies divesting brands, opening the door for smaller players and private equity firms to expand their portfolios.
By Food Dive staff -
Dean Foods not concerned about new Wal-Mart dairy plant — though its stock fell 12%
It doesn't expect Wal-Mart's plant to impact its national brands, where Dean Foods continues to focus its business.
By Carolyn Heneghan • March 23, 2016 -
AB InBev aims to capitalize on growing Mexican beer segment in US
This is to keep up with the increasing popularity of Mexican imports from competitors like Heineken and Constellation.
By Carolyn Heneghan • March 22, 2016 -
Coca-Cola refocuses business on profitable concentrate sector
Shedding manufacturing and distribution operations will significantly impact both revenue and operating profit margin.
By Carolyn Heneghan • March 22, 2016 -
The great beer divide: Producers' contrasting marketing approaches target broader consumer set
Good timing — major light beer brands saw an uptick in sales in the month ending March 5, according to Nielsen data.
By Carolyn Heneghan • March 21, 2016 -
Bubbly boost: US champagne demand rises as producers expand drinking occasions
Champagne is now a popular summer beverage, though sales had typically been relegated to the last two months of the year.
By Carolyn Heneghan • March 18, 2016 -
Why Fairlife could be a billion-dollar frontier for Coca-Cola
Sales of the new beverage sent specialty milk sales soaring 21% last year. Coca-Cola hasn't seen much direct competition from major industry players.
By Carolyn Heneghan • March 18, 2016 -
Retrieved from PepsiCo on May 06, 2013
Nostalgia trend prompts Coca-Cola, PepsiCo to tap into past
This is a counter move to growing concerns about sugar and artificial ingredients in soda.
By Carolyn Heneghan • March 15, 2016 -
Deep Dive
Friday Flavors: The food and beverage industry's 'Most Interesting' week in marketing
Plus: It was a case of you win some, you lose some for soda giants Pepsi and Coke this week.
By David Oliver • March 11, 2016 -
Lifeway's new whole kefir milk varieties aim to tap consumers' interest in full-fat dairy
Lifeway is increasing choices to encourage more interest in the growing probiotics market.
By Carolyn Heneghan • March 11, 2016 -
Gatorade hints at diversification, innovation with yogurt, 'nitrate boost' products
After dominating the sports drink market, further updates are the next logical step for the brand.
By Carolyn Heneghan • March 11, 2016 -
Campbell's Plum Organics launches organic infant formula, targets new mom market
The formula uses organic lactose as the main carbohydrate instead of corn syrup solids, the current industry standard, according to a news release.
By Carolyn Heneghan • March 10, 2016 -
Raw milk permitted in WV, but lawmakers fall ill after drinking it
Sales of raw milk are still not allowed in the state, but consumers can drink it through shared animal ownership agreements with farmers.
By Carolyn Heneghan • March 10, 2016 -
Heineken's Dos Equis switching out 'Most Interesting' actor to modernize marketing strategy
The updated campaign will debut in the fall, when Dos Equis kicks off its new sponsorship of the College Football Playoff on ESPN.
By Carolyn Heneghan • March 9, 2016 -
Coca-Cola debuts new Minute Maid sparkling water line — but where's PepsiCo?
Minute Maid Sparkling expands Coca-Cola's sparkling water portfolio, but PepsiCo hasn't pushed strong into the market.
By Carolyn Heneghan • March 9, 2016 -
Sponsored by AFS
How Applied Food Sciences' green tea extract is unlocking organic energy drinks
Clean energy drinks can be difficult to create. Fortunately, Applied Food Sciences has found a way to effectively incorporate Green Tea extract in to drinks without sacrificing quality or taste.
March 8, 2016 -
Deep Dive
5 emerging ingredient trends that will reshape the beverage industry in 2016
These trends go beyond natural ingredients, RTD tea, and dairy alternatives to bring something new to the fountain.
By Carolyn Heneghan • March 7, 2016 -
Why PepsiCo is beating Coca-Cola in soda brand loyalty
PepsiCo has benefited from a major marketing push, diversification in snacks and beverages, and attention to innovation and consumer demands.
By Carolyn Heneghan • March 7, 2016 -
AB InBev targets millennials with new Ibotta promotion, keeps eye on mobile
The Ibotta partnership, like the Bud-E Fridge, could drive sales in a tech-savvy market that hasn't been as keen on Budweiser and Bud Light.
By Carolyn Heneghan • March 4, 2016 -
Philadelphia mayor to position proposed soda tax as city revenue driver
Government officials have proposed sugary drink taxes as both a revenue driver and a deterrent for consuming too much sugar.
By Carolyn Heneghan • March 1, 2016 -
Heineken's product-centric campaign shifts toward storytelling
With spots featuring the brand's three-ingredient recipe and founding family, the brewer's strategy aligns with other new product-centric campaigns.
By Carolyn Heneghan • Feb. 29, 2016 -
Heads up: Coca-Cola transforms packaging into VR headset to promote utility in marketing
By adding functionality to its packaging stunt, the company has crafted a marketing strategy that may appeal to a new wave of consumers.
By Carolyn Heneghan • Feb. 25, 2016 -
AB InBev struggles in US amid marketing, packaging overhaul for Bud Light
Craft beer and the SABMiller merger have been central to AB InBev buzz, but the company can't keep losing market share in its flagship brands.
By Carolyn Heneghan • Feb. 25, 2016 -
How WhiteWave's Silk brand is tapping nutty combinations for plant-based drinks expansion
WhiteWave has focused on innovation in the plant-based category, which grew sales by 29% last year.
By Carolyn Heneghan • Feb. 25, 2016
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