Dive Summary:
- SPINS has reported serious increases in the sales of products with third-party certifications in 2012, a trend that seems to be continuing.
- Certified non-GMO was the most popular with an 18% increase, followed closely by Fair Trade USA, Gluten Free and Certified B Corporation.
- Another remarkable statistic was the large increase in the sale of organic and natural foods (13%) amidst an actual drop in net grocery store volume, a telling sign of current trends.
From the article:
Sales of natural products featuring third party certifications surged in 2012, according to new data from SPINS, with non-GMO project verified products leading the charge (+18%), followed by Fair Trade USA (+17%), Certified Gluten Free (+17%), and Certified B Corporation (+15%).