The FDA projects it will cost food companies around $2 billion to comply with the new label standards introduced on Thursday.
- The proposed guidelines are not yet final. The FDA will take comments for 90 days, and a final rule could take another year.
The food industry would get an additional two years after that in to reach compliance with the new guidelines.
The new guidelines highlight key components in food and beverages, including those consumers might want to avoid, like added sugars. David Kessler, a former FDA commissioner, believes that the label highlights will have a "demonstrative public health benefit." Companies will have an incentive to adjust ingredients' proportions to arrive at acceptable-looking numbers, and customers will ultimately benefit from more healthy products.