Edlong Launches Edlong Cow to Wow™ to Transform Dairy Expertise into Taste Technology Solutions

Edlong, industry leader in Dairy Taste Technologies, today announced the launch of Edlong Cow to Wow™, a technology platform that brings together the company’s evolving portfolio of taste technologies designed to help food and beverage developers solve today’s most complex formulation challenges around functional taste.  This technology platform focuses on next generation applied research on bioconversion that can deliver taste that only dairy can provide, like succulence, mouthfeel, umami, sweet and salt enhancements, etc. 

Built from Edlong’s deep expertise in dairy and non-dairy taste, Edlong Cow to Wow™ reflects the company’s continued commitment to transforming dairy taste into differentiated product experiences. For more than 110 years, Edlong has focused on understanding the science, complexity, and sensory power of dairy. That expertise gives Edlong the ability to recreate authentic dairy taste, even from non-dairy components, while helping developers meet changing consumer expectations across food and beverage categories.

The launch follows Edlong’s recent showcase of Edlong Cow to Wow™ taste technologies at IFT FIRST 2026, held on July 13–15 at McCormick Place in Chicago, where Edlong highlighted Authentic Dairy Taste, Functional Sweet Browns, and Taste Technologies through a series of taste-forward food and beverage demos. These concepts demonstrated how Edlong’s technologies can help developers build authentic taste, enhance sweetness, improve mouthfeel, mask challenging off-notes, and create differentiated consumer experiences across applications. “Our proprietary taste technology platform is grounded in rigorous scientific research and a comprehensive understanding of sensory perception. Through advanced taste modulation capabilities, it addresses complex formulation challenges, enabling the creation of superior food and beverage products that meet evolving consumer expectations for taste, nutrition, and overall sensory experience”, says Dr. Bernd Koehler, VP of Global R&D.

More specifically, the Edlong Cow to Wow™ suite of Taste Technologies include a wide range of tools designed to support product development across dairy, dairy-free, better-for-you, and functional applications. These include masking technologies that help address off-notes and bitterness from natural colorants, proteins, and other challenging ingredients, an increasingly important need as consumers continue to seek high-protein, wellness-oriented, and GLP-1 lifestyle-supporting food and beverage options.

In addition to masking technologies, Edlong Cow to Wow™ includes saltiness enhancement, sweetness enhancement, and mouthfeel technologies that help developers deliver more complete, satisfying taste experiences while responding to evolving consumer eating behaviors, market trends, and formulation demands. Silvia Schincker, Director of Marketing at Edlong, says: "The most impactful taste technologies often work quietly behind the scenes, but their impact extends far beyond solving formulation challenges. At Edlong, our Cow to Wow™ Taste Technologies are designed not only to mask off-notes, enhance sweetness, saltiness, and mouthfeel, but to help our customers create products that better align with evolving consumer expectations for wellness, nutrition, and enjoyment, We're helping turn complex formulation hurdles into market-ready innovations consumers choose again and again." 

Michael Natale, President of Edlong, quotes: “Edlong Cow to Wow™ refocuses Edlong’s role as a strategic specialist in Dairy Taste even if you’re looking to deliver non-dairy dairy.  This technology platform is not new for Edlong but we will be reinvesting our efforts on critical technologies that have made us the preferred taste specialist for the Food & Beverage industry.  We are excited to dedicate even more time and resources into this platform to deliver for the future of food which revolves around masking for protein, nutrient dense foods, and delicious pleasures.  If you haven’t been around Edlong lately come see what we are doing, you will be Wowed!”