Dive Summary:
- Crystal Geyser Water Company will begin distributing its Tejava Premium Iced Tea in a new, proprietary 18 oz. PET bottle in May.
- The new bottle's design, which utilizes a hand-sculpted, 3D tea leaf motif, is meant to give the impression that the bottle is wrapped in tea leaves.
- CEO Doug MacLean says the new design echoes the origins of the company's pure black tea and will set a standard in the category.
From the article:
... "Iced tea is an iconic American tradition and Tejava's new proprietary PET bottle will set a new packaging standard in the RTD tea category," said Doug MacLean, CEO of Crystal Geyser Water Company. "We are confident that this revolutionary new design will engage consumers like none previously." ...
