Survey: 80% of Americans are sharing candy for Valentine's Day
A survey from the National Confectioners Association found 80% of Americans plan to share chocolate and candy with friends, family and loved ones for Valentine's Day. The survey also found that 92% of them view chocolate and candy as a special treat.
The NCA has established a digital hub called Valentine's Day Central for those consumers who want to manage their sugar intake. The site includes information on the role chocolate and candy play in the February holiday, the history of Valentine's Day, how to tell what's inside treats and the best ways to store candy and chocolate.
"We know that most Americans enjoy chocolate and candy two to three times per week, including at special candy moments like Valentine's Day," John Downs, NCA president and CEO, said in a release. "The gift giving tradition spans generations and is a highlight of the holiday. But we know that people are also interested in understanding how they can make informed choices about the treats they enjoy at the holiday — and throughout the year."
Candy and chocolate manufacturers shouldn't have a hard time capitalizing on this sweetest of holidays. This NCA survey found that consumers are in near-total agreement when it comes to sharing sugary treats with loved ones. Such products play a crucial role as Valentine's Day has become a celebration of love and appreciation between family members and friends.
According to Eat Out Eat Well, $448 million is spent on candy during the holiday season — which amounts to 58 million pounds of chocolate and 36 million heart-shaped boxes. When you add in other gifts such as flowers, stuffed animals and additional Valentine's items, the total is expected to hit $30 billion, or $221.34 spent by the average person.
When it comes to specific types of candy, chocolate reigns supreme. According to research from Mars, 94% of consumers would prefer getting chocolate for Valentine's Day than receiving flowers. The Daily Meal seconded that by ranking heart-shaped boxes of chocolate as the best edible Valentine's Day gift.
Whether consumers will be checking the NCA's Valentine's Day Central for tips on managing their sugar intake is another question.
Chocolate is a favorite indulgent treat the world over, and most consumers aren't likely to view the upcoming holiday as a time to scrimp. In fact, according to TechSci Research, the U.S. chocolate market — driven by demand for premium varieties and sugar-free and dark chocolate products — is expected to surpass the $30 billion mark by 2021.
- National Confectioners Association Valentine's Day Central: More Reasons to Love a Sweet Holiday