Dive Summary:
- In a new study conducted by researchers at the University of California San Diego, consumers were found to prefer packs of smaller sized soft drinks over large bottles.
- The study offered a "menu" of different combinations of bottle size and quantity. Consumers made the marked decision for the smaller, higher quantity sodas.
- This new research could have interesting implications on the recent large-soda ban controversy in New York City.
From the article:
The first menu offered 16 , 24 or 32 ounce sized individual drinks, while a second gave them the choices of a 16 oz. drink, or bundles of two 12 ounce drinks or two 16 ounce drinks. A third menu offered only individual 16 oz. drinks.
When participants made choices from these menus - as they would in a fast food restaurant or a shop - people bought more soda from the menu with packs of 12 oz. or 16 oz. drinks than they did when offered individual sodas of different sizes.
