Dive Summary:
- Packaging solution specialist Payne has conducted an exhaustive study on how consumers react to product packaging.
- Of more than 500 consumers interviewed, 85% said they have been frustrated by food packaging, with 49% saying opening the package was the worst part.
- The next leading concern was wasteful packaging, with almost half of consumers saying this caused them serious frustration and would prevent them from buying certain products.
From the article:
The findings of a study to identify and understand consumer's concerns over packaging have been published by packaging solutions specialist Payne.
The major quantitative research study was carried out on behalf of Payne to identify and understand consumer's concerns with packaging. ...
