Dive Summary:
- In April, Sly Fox Brewing Co. will roll out Helles Golden Lager, the first commercially available can in North America with Crown Holdings' 360 End technology.
- The 360 End enables consumers to remove the entire top off the beer can, a happy medium between a glass and a can of beer.
From the article:
"... The entire lid of the can is removable, turning it into a drinking vessel and eliminating the need for separate glassware.
'This technology allows the full flavour and aroma of the beer to hit the drinker’s senses and makes the can an even more appealing package for outdoor activities and situations where you want to be able to move around and sip your beer easily,' said head brewer Brian O’Reilly. ..."
