Dive Summary:

• The USDA's Agricultural Marketing Service has proposed a new rule in which the regulations on country-of-origin labeling for meat products are tightened and made more universal.
• The agency has defended their proposal, saying stricter regulations are necessary for the U.S. to get back in WTO compliance.
• The American Meat Institute, however, says the new rule would kill the meat industry, not only forcing them to retool their packaging lines, but also in the loss of sales that would undoubtedly come as a result. 

From the article:

"Usually, the sequel gets bad reviews and that is certainly the case here," AMI Senior Vice President of Regulatory Affairs and General Counsel Mark Dopp said in discussing the comments. "Reading this proposed rule is like watching ‘Godzilla 13', but sadly, it's not fantasy. It's a real, bureaucratic proposal that will give consumers information they aren't truly seeking for a higher price and put companies out of business in the process. It will also irritate trade relations even further."