Dive Summary:
- Post Holding is strengthening its natural cereal offerings with a $158 million acquisition of Hearthside Food Solutions to be completed in June.
- The acquisition will include Hearthside's private label granola business, as well as cereal brands Golden Temple, Peace Cereal, Sweet Home Farm and Willamette Valley Granola Company, as well as a 135,000 square foot manufacturing site and 30,000 square foot finished goods warehouse in Eugene, Ore.
- Hearthside is expected to be merged with Post's other recent natural cereal purchase, Attune Holdings.
From the article:
... "This transaction expands Post's participation in the high-growth segments of the cereal category, and we are excited about the expanded footprint it provides us," said Bill Stiritz, Post chairman and CEO. ...
