Dive Summary:
- LoudPixel, a social media research company, has released new statistics showing that 65% of conversation in social media, on websites and blogs, and in the mainstream news is negative when speaking about HFCS.
- The biggest concerns people seem to have are the health risks and side effects, especially perceived weight gain.
- The top foods spoken about in these discussions are soda (10.3%), candy (2.9%), ketchup (2.9%) and bread (1.5%).
From the article:
The conversations monitored related to the use, safety and general opinions of HFCS. The LoudPixel team examined perceptions around the most discussed potential side effects of the ingredient, including weight gamin, diabetes, heart disease, cancer and others. Researchers also examined sentiment around the most discussed food and beverage categories and around specific brands including Heinz, Oreo, Smuckers and others.