Dive Summary:

• In a new report by Innventia, Packaging 2020, global packaging trends were discussed and researched on a global scale with some interesting results.
• IN response to megatrends like a growing middle class and global urbanization, consumers are becoming more concerned with the type and recyclability of their packaging.
• The report also contained the results of a survey given in Sweden, India and the U.S., a means of gaging how trends are perceived globally and by varying cultural and socio-economic groupings.  

From the article:

"A growing global middle class, an aging population, limited access to raw materials an intensified urbanization are a few of the megatrends posing challenges for the product and packaging industry," says Fredrik Rosén, manager of the market and consumer insight group at Innventia. "We're seeing purchasing decisions being guided by the packaging material itself, not just the appearance of the packaging. We're also seeing a clear demand and a great need for smarter packaging. In the future, stricter demands will be placed on packaging materials that come into contact with foodstuffs. The growth in online shopping will bring both challenges and opportunities for the packaging industry.