Dive Summary:
- Benjamin Punchard, a senior packaging analyst at Mintel, recently spoke at FoodProductionDaily, a trade convention, calling for companies to focus on packaging for consumers ages 55+.
- Punchard cited data that put that demographic as both the fastest growing and the highest spending demographic in America today.
- The need to innovate packaging goes beyond easy to open containers, continued Punchard, but packages designed for the habits and preferences of older consumers in general.
From the article:
Related news: Mintel highlights future trends for meat substitutesTrend spot: Asia skips EU & US to deal direct with Latin AmericaConsumers reject 'weight management' for more positive messages: MintelAll eyes on what Asia does best: Basic nutrition, says MintelLow salt food? No thanks say consumers: Mintel Food and drink manufacturers need to think harder about how to design and market packaging for older consumers, according to Benjamin Punchard, senior packaging analyst at Mintel. Speaking to FoodProductionDaily at trade show Pack Expo 2012 in Chicago, Punchard said the i...
