Dive Brief:
- American owner Mondelez is cutting 200 jobs in the UK, from a Bournville Cadbury plant in Birmingham.
- Mondelez said the cuts were necessary to make the plant "more 'competitive' and secure its long-term future," according to The Independent.
- The factory produces Dairy Milk, Wispa bars, and Creme Eggs.
Dive Insight:
While they may be losing their jobs, these employees are being paid handsomely for their troubles - the average payout is 100,000 pounds, commensurate with experience. Originally the company considered sweetening the severance packages with Creme Eggs, but that was before word got out earlier this week that Cadbury replaced Dairy Milk with a "standard cocoa mix chocolate," to the dismay of Cadbury devotees.