Prime Shrimp, a leading provider of premium, convenient frozen shrimp products, today announced the exclusive QVC launch of its newest flavor innovation: the Honey BBQ Prime Shrimp Burger. The new sweet-and-smoky offering makes its national debut on July 15 as part of QVC’s premier "Today’s Special Value" broadcast event, where it will be available at an exclusive introductory discount for 24 hours only.
Following consecutive sold-out airings of the brand's original shrimp burger on the network, the Honey BBQ flavor was developed to bring a classic, crowd-pleasing summer profile to Prime Shrimp's premium shrimp burger patty collection.
Like the brand’s original burger, the Honey BBQ variant is made with large chunks of premium Ecuadorian shrimp and is completely free from antibiotics and sodium tripolyphosphate (STPP). The pre-portioned four-ounce patties cook directly from frozen, delivering gourmet flavor in minutes.
During the exclusive 24-hour window beginning at 12:01 a.m. July 15, QVC shoppers can purchase the new Honey BBQ flavor bundled alongside Prime Shrimp’s beloved Signature Cajun Shrimp Burger at a special introductory price. While the Honey BBQ flavor will remain available on the network after the event concludes, the promotional pricing expires precisely at the end of the 24-hour broadcast.
“Our QVC customers have shown an incredible appetite for our premium shrimp burgers, and we wanted to bring them a new, unexpected flavor,” said Davis McCool, Business Development Supervisor at Prime Shrimp. “The Honey BBQ Shrimp Burger pairs the natural sweetness of premium shrimp with a rich, smoky spice blend. Launching this exclusively as a QVC 'Today’s Special Value' allows us to offer this new flavor to our loyal community at an unmatched value, but they'll have to act fast to catch the discount.”
With the launch of its Honey BBQ Shrimp Burger, Prime Shrimp continues to redefine frozen seafood by proving that truly convenient products can maintain culinary and ethical integrity. It represents another step forward in the brand's mission to get more people eating high-quality seafood more often by removing the traditional barriers of mess, thawing times, and preparation.
Editor’s Notes
- To view the live promotion and order the exclusive bundle, tune into QVC or visit QVC.com.
- Learn more about Prime Shrimp’s complete collection of burgers and stovetop sous vide products at primeshrimp.com.
Headquartered in New Orleans, Prime Shrimp is on a mission to make delicious shrimp meals uncomplicated, inspiring more people to eat more shrimp more often. Serving retail shoppers and foodservice operators nationwide, the brand eliminates traditional barriers like prep work, mess, and odor with its innovative, easy-to-cook products.
