Dive Summary:
- In a new study conducted by Canadean Consumer, only 32% of consumers 'often' read the nutritional labeling, while only 9% 'always' did.
- The research also showed that more than 21% of people 'rarely' or 'never' looked at the information, a number much higher than researchers and experts expected.
- Overall, women were more likely to read the labeling than men, a sign of their increased health consciousness and their likelihood to be trying to keep themselves and their family eating well.
From the article:
New research conducted by consumer experts Canadean Consumer has revealed that while 32% of UK consumers often read the ingredients list on products they buy, only 9% always do so. The research also unearthed that 21% of consumers 'rarely' or 'never' read the ingredients, preventing them from familiarising themselves with less-everyday ingredients including DHA (38% awareness), Stevia (42%) and Taurine (47%). For these ingredients, awareness levels are much higher among consumers who always/often read the ingredients lists on the products they purchase. Clean label trend continues to gath...
