Dive Summary:
- Starting April 1st in select locations, McDonalds is releasing its premium McWrap in a newly designed, hand held packaging.
- The top of the container tears off to enable one-handed eating, while showing off the product and allowing the consumer to drive, walk etc.
- The McWrap is a step up from the classic Snack Wrap, as it is a full meal sized option.
From the article:
"The introduction of McDonald's new entrée line, the Premium McWrap, is part of our ongoing effort to offer our customers new, relevant menu options and flavors they are looking for," says restaurant owner and operator Steve Ramirez. "The Premium McWrap offers an abundance of ingredients and unique flavors in on-the-go packaging which truly caters to today's consumer. It's sure to satisfy."
