Dive Summary:
- Marley Beverages is relaunching Marley's One Drop in Rexam 12oz Sleek cans.
- The ready-to-drink coffee beverages were originally launched in 9.5oz glass bottles, but the company feels the Rexam Sleek cans are more portable and durable, and will allow them to differentiate themselves from competition.
From the article:
... "We wanted to showcase the premium look of our Marley's One Drop line and help it stand out on the shelf," said Lee Brody, global marketing director, Marley Beverage Company. "We were able to achieve both in a very powerful way with the Rexam Sleek can." ...
