Dive Summary:
- Cereal Partners Worldwide, the joint venture between Nestlé and General Mills, has committed to reducing sugar and sodium in several of their breakfast brands.
- These reductions coincide with similar initiatives to use whole grain as the main ingredient across the brand while also increasing the Calcium to 15% daily value.
- CPW is the 2nd largest cereal company outside the US, selling most of their cereal to Europe.
From the article:
"Cereal Partners Worldwide (CPW), Nestlé’s 50/50 joint venture with General Mills, has committed to reducing the sugar content of 20 Nestlé breakfast cereal brands sold outside the United States to 9 grams or less per serving by the end of 2015. The initiative will reduce sugar content by up to 30% across several brands marketed to children,"
