Dive Brief:
- Nestle SA, maker of the Nespresso single-serving coffee maker, would like to build a similar device to deliver nutrition to consumers.
- The Swiss company's research arm has launched a project dubbed "Iron Man" to examine how to craft and deliver nutritional packages tailored to the needs of individuals.
- The move comes amid a broader effort to rebrand Nestle as a health and wellness company.
Dive Insight:
Personalized nutrition has extraordinary potential. There are few other developments on the horizon with as much potential to change human health.
Personalized nutrition also faces its challenges though. There are few, if any, other concepts that are likely to prove as expensive to build. And news of the Iron Man project was met with lots of negativity and it's-too-expensive-to-work doomsaying.
But if we've learned anything from food science in recent years, it's that it is possible to change the world. Just ask Dr. Sanjaya Rajaram.