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National Canned Foods Month sees launch of Cans Get You Cooking campaign
Cans Get You Cooking is a national, integrated multi-year campaign launching in February to drive center store sales by getting cans out of the pantry and onto the table. The integrated Campaign launch coincides with National Canned Food Month and includes a partnership with ABC's The CHEW, earned media outreach, social media initiatives, national events and retail promotion support periods. Major brands and national retailers will play an active role in this innovative campaign.
Can Manufacturers Institute (CMI) is launching the Campaign, which is funded by three CMI member food can man...
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