Leftovers: Caulipower wraps into the next veggie trend; Doritos catch fire
The brand that brought the vegetable to grocery pizza crusts has found another canvas on which to build a healthy meal, and a new cookie helps unicorns earn their stripes.
Leftovers is our look at a few of the product ideas popping up everywhere — some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can't write about everything that we get pitched, so here are the leftovers pulled from our inboxes.
Something to taco 'bout: Caulipower tortillas
Cauliflower pizza crust is no longer new or different.
Caulipower brought the Pinterest favorite for paleo and gluten-free diets to grocers' freezer sections in 2017. The product, which makes the convenience staple more nutritious and accessible, took off, and the company estimates it's sold more than 10 million pizzas. Caulipower inspired Big Food copycats, with Green Giant debuting its version of the product and a pizza restaurant chain launching a broccoli crust in its frozen grocery store varieties.
That could be why Caulipower, the original innovator, is trying something new: cauliflower tortillas.
The frozen tortillas are also gluten free and, according to a company statement, have more fiber and vitamin C and less fat and calories than its more traditional corn or wheat counterparts.
"Cauliflower tortillas offer another nutritious canvas to create their favorite foods — with the same great taste as our pizzas, the health benefits of cauliflower and the time-saving benefit all of us so desperately need," founder and CEO Gail Becker said in a company statement.
Like pizza crust before them, there are several recipes online to turn heads of cauliflower into tortillas. They all take at least 30 minutes and several pieces of kitchen equipment. Caulipower's tortillas are likely to catch on as an easy way to get the trendy item, packing more nutrients into wraps and chips — and taking advantage of the vegetable's full potential.
— Megan Poinski
New Doritos add some (Flamin' Hot) spice to your life
PepsiCo's Frito-Lay division announced that they are "setting the snack aisle on fire" with the release of its new Doritos Flamin' Hot Nacho, according to a release.
The spicy tortilla chips are now available on store shelves and online nationwide with the 9.75 oz. bags selling for a suggested retail price of $4.29 and the 3.125 oz. bags for $1.89.
The new chips offer a combination of two already popular flavors. As snacking has become more competitive and creative, other companies — including Pringles and Kellogg — have also combined different product tastes that have seen success to create new snacks.
Flamin' Hot Nacho is Doritos' latest product launch into the spicy food category, which the company called "one of the fastest-growing segments in the food industry." More consumers have been embracing the heat in their food and beverages in recent years with chili peppers, Snickers and even spicy dairy.
— Lillianna Byington
Unicorn magic meets Keebler's hollow tree
Would the Keebler elves actually eat unicorn cookies?
The unicorn craze that has captivated consumers' eyes and palates for a few years is back in this latest incarnation. Kellogg — which owns the Keebler cookie brand along with its roster of cereals including Frosted Flakes and Rice Krispies — is selling a "special batch" of its popular Fudge Stripes cookies with a unicorn theme.
The beige cookie is decorated with white stripes and has a “magic cupcake” flavor, a nod to the mythical one-horned horse beast. It's not the Michigan company's only foray into unicorn as a flavor variety. It also offers a fruit snack "in magical, Unicorn-inspired shapes" and Unicorn Cereal.
Unicorn-themed products launched during the last few years include Pop-Tarts Unicorn Power, Brach's Unicorn Horns candy corn, Polar Beverage's Unicorn Kisses sparkling water and Little Debbie Unicorn Cakes. The frenzy hit the mainstream when Starbucks unveiled its Unicorn Frappuccino, a blended beverage featuring mango syrup and a sour blue drizzle. The drink was so popular many stores ran out.
Kellogg is undoubtedly hoping its latest cookie concoction can conjure up some similar magic of its own with U.S. shoppers.
— Christopher Doering