Leftovers is our look at a few of the product ideas popping up everywhere — some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can't write about everything that we get pitched, so here are the leftovers pulled from our inboxes.
Bazooka trades gum for gummies
Bazooka Candy Brands is switching up its classic bubble gum for candies in the shape of mythical creatures.
Bazooka is launching Totally Awesome Dragons and Unicorns Gummies. The new candy line varieties are soft, chewy and in the shapes of dragons and unicorns. They come in Strawberry, Grape, Watermelon, and Blue Raspberry, and they can be found online and in Walmart.
Elizabeth Mangold, director of innovation and e-commerce for Bazooka, said in the release they are launching these new candies because they “both satisfy taste buds and entertain.”
Unicorns have become a popular marketing tool among snack and candy brands, which is likely why Bazooka decided to innovate with it. Conagra Brands' Swiss Miss launched a Unicorn Marshmallow flavor while its Snack Pack released unicorn pudding. Kellogg has debuted a unicorn cereal. Last year, Bazooka also launched Unicorn Glitter Berry as a new flavor for its Baby Bottle Pop Brand.
From Trolli to Haribo, there are plenty of gummy candies on the market so Bazooka will have competition. But the new candy line will fit in well with the company’s portfolio. Bazooka Candy Brands is a division of The Topps Company, which also makes Ring Pop, Push Pop, Baby Bottle Pop, Juicy Drop Pop and Match-Ems.
Bazooka has expanded its portfolio before. In 2011, the brand acquired Sharkies Organic Fruit Chews business, enabling Bazooka to offer snacks made with only natural ingredients. More recently it also has launched a Push Pop Gummy Roll and Ring Pop Gummy Gems.
— Lillianna Byington
A new kind of salad bar
The coronavirus pandemic may be heralding the end of the self-serve greens extravaganza known as the salad bar, but a new brand is stepping in to try to redefine the term.
Undressed is a new protein bar that is made from savory greens -- a bar that is literally made from salad. The green shelf-stable bars are sold at some Whole Foods stores in the West and online. They come in four varieties: Chipotle Cranberry, Cilantro Lime, Honey Mustard and Sesame Ginger.
The bars include organic greens and ingredients easily recognized by consumers, including kale, almonds, spinach, chicory root fiber and white balsamic vinegar. All of them except the Honey Mustard variety are vegan, the company said.
While the protein bar market has grown exponentially in recent years, Undressed immediately stands out. Some bars take their flavors from the healthy plant-based ingredients they feature, including nut butter. Some are made from meat. And some taste like more indulgent treats, including chocolate brownies. There are none that taste like vegetables or that are green.
During the pandemic, consumers are getting more interested in eating healthy food, and trend watchers say the better-for-you movement is cemented in place. Research from ingredients giant Archer Daniels Midland found 77% of consumers want to do more to stay healthy in the future.
However, as a segment, nutritional bar sales are down as much as 20% during coronavirus-related home quarantines. Analysts have predicted once people return to on-the-go lifestyles, the bar segment will rebound. The question remains whether consumers will be ready to trade their chocolate-flavored bars for green ones that actually taste nutritious.
— Megan Poinski
WW bulks up with its own RTD coffee
Weight loss pioneer WW International is weighing in with its own ready-to-drink coffee, making it the latest company to introduce an offering in the increasingly crowded space.
The new RTD coffee is selling on its website, and the company plans to introduce it in WW Studio locations in mid-October. Now available in Cafe Latte and Mocha Latte flavors, each single-serve can has added protein and calcium, as well as less sugar compared to popular drinks served at cafes and chains, the company said in a statement.
RTD coffee is among the faster-growing segments in the nonalcoholic beverage space. Fortune Business Insights estimated the segment will reach $42 billion by 2027 from $22 billion in 2019, at a compound annual growth rate of 8.3%.
The RTD coffee market is dominated by Starbucks, which partners with PepsiCo to produce its offerings. Coca-Cola has introduced its own RTD beverage in the U.K. under the Costa Coffee brand it acquired for more than $5 billion in 2018. Stok, owned by dairy giant Danone, is also a large player in the category.
WW appears to be easing into the RTD market by selling its coffee online and in its WW Studios rather than through major retailers like Walmart or Amazon. WW touts the attributes it has, such as low sugar or extra protein, but the weight loss company's biggest asset in ready-to-drink coffee could be its own weight-loss seeking members: the new beverages are less calorie-intensive than other options on the market.
— Christopher Doering