Dive Summary:
- With the onslaught of recent false advertising lawsuits being brought against food manufacturers, many are looking for some protection from these often expensive legal battles.
- Unfortunately, this kind of protection no longer exists, as leading insurance companies have ended any false advertising protection if they even had it in the first place.
- Insurance companies did offer the protection years ago, however it was expensive, verbose and no one thought they would ever need it.
From the article:
Labels provide information to consumers, and unfortunately, to class action lawyers, too. Suits over false advertising based on label claims are an ever-rising threat. For companies seeking to shield themselves via insurance, here's the bad news: There is none to be had. "There was coverage available for about one year, from July 2011 to July 2...
