Kraft and Jell-O went under the microscope this week with their individual promotional decisions. Kraft's salad dressing ad featuring man with too little clothing enraged conservative moms, while Jell-O finished up a Twitter campaign themed around reaching out to people having bad days.
Check out how both of those efforts turnout out, as well as what some of the biggest global issues are facing the food industry today, in our most read Food Dive posts of the week:
- 5 global problems that could devastate the food industry: Bee populations and scandals continue to raise eyebrows, if not food prices at the supermarkets, in 2013.
- If these ingredients aren't among U.S. consumer concerns yet, they will be: A list of eight food ingredients banned in other countries is circulating on BuzzFeed.
- Jell-O co-opts racy hashtag on Twitter: If you don't already know what #FML means, let us explain.
- Moms declare war on Kraft's nude Zesty man: The moms called the ad the "most disgusting" Kraft has ever produced.
- Keebler's elf becomes 'El Duende' in new Kellogg snack launches: Kellogg will launch new snacks for seven of its brands, including a Hispanic variation on the iconic cookie elf.
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