Dive Summary:
- Kraft's ad campaign for its Zesty Italian salad dressing, featuring model Anderson Davis picnicking in the nude, landed the food giant a sharp rebuke from One Million Moms.
- The moms, who apparently came across the ad in People, issued a statement describing it as the "most disgusting" Kraft has ever produced, adding that, "Christians will not be able to buy Kraft dressings or any of their products until they clean up their advertising."
- Kraft defended its "Let's Get Zesty" campaign, which launched in April, in a statement, citing the "overwhelmingly" positive response it has received from consumers.
From the article:
... "Last week's issue of People magazine had the most disgusting ad on the inside front cover that we have ever seen Kraft produce. A full 2-page ad features a n*ked man lying on a picnic blanket with only a small portion of the blanket barely covering his g*nitals. It is easy to see what the ad is really selling." ...