Dive Summary:
- Kraft Foods Group has announced it will create two new business units--Meals and Desserts, and Enhancers and Snack Nuts--from its Grocery unit.
- The company said the move will simplify management of its product portfolio and help Kraft boost its brand-building.
From the article:
"Since we launched the new Kraft, we've focused heavily on turbocharging our iconic brands. And we've made a lot of progress thanks to great marketing and innovation," said Tony Vernon, Kraft CEO. "With the creation of our two newest business units and great leaders in place, we're taking an important step to strengthen our focus on some of the most beloved brands in North America."
Michael Osanloo, current EVP and president of Kraft’s Grocery business, will become EVP and president of the Meals and Desserts unit. Jane Hilk, a 22-year veteran at Kraft who currently serves as SVP of Marketing for the Oscar Mayer brand, will take on the role of EVP and president of the Enhancers and Snack Nuts unit. Both Osanloo and Hilk will report to Vernon.