Dive Summary:

• Kashi, owned by Kellogg's, released two new cereals that were USDA certified organic.
• While this may seem business as usual for the natural cereal brand, the company was rocked last summer on the internet and social media when it was found that 100% of their soy beans were GMO and some even contained traces of harmful pesticides.
• Kashi, which usually keeps it's Kellogg's affiliation under wraps, markets itself to consumers looking for all natural, organic and often healthy foods.

From the article:

Chastened and virally-singed, Kashi’s latest statement on participation in the Non-GMO Project: “Nine of our foods are now officially Non-GMO Project Verified including Autumn Wheat, Cinnamon Harvest, Island Vanilla, Strawberry Fields, 7 Whole Grain Flakes, 7 Whole Grain Puffs, 7 Whole Grain Pilaf, Simply Maize and Indigo Morning. This is the first step in our phased approach, and we’re committed to this journey!”