Dive Summary:

• The Sustainable Packaging Coalition announced the soft launch of their How2Recycle labeling program was complete as Kellogg's joins ten other major brands in incorporating it.
• The system puts standardized and easy to read recycling information on products that aims to educate the consumer and raise recycling awareness.
• The biggest development in the system is its thoroughness: it gives recycling information for all parts of the package: box, top, bag, etc.

From the article:

"At Kellogg, we have a long-standing commitment to sustainability, and the How2Recycle Label on our products honors that legacy," says Melissa Craig of The Kellogg Company. "We continually look for ways to educate consumers on the recyclability of our packaging materials. Consumers need clear, concise communication when it comes to recycling, so materials that can be reclaimed don't accidentally end up in landfills. This label helps ensure all packaging components are recycled, as intended, to further reduce the environmental impact of our products and promote conservation."