Dive Summary:

• GMO Inside, a national coalition fighting for mandatory GMO labeling, has brought the fight this Valentine's day on the two biggest chocolate manufacturers in the U.S.: Hershey's and Mars. 
• The campaign, which began a few days ago and has already taken over the Facebook and twitter walls of both companies, is quite different from the campaigns in California for Prop 37 in that the action being taken is much more direct.
• GMO Inside is urging its constituents to call email and post as much as they can in  an attempt to pressure the two companies, both very large supporters of the anti-GMO labeling initiative, to change their tune.  

From the article:

Thinking about big boxes of chocolates generally makes people smile, and the Valentine’s Day hook does give the campaign a light-hearted tone (“We try to have a sense of humor,” Roulac said). But the goal is serious. The big CPG brands hold the reins of the food system, and organizers are trying to influence where it’s headed. ...